Vanguard Business Education is an Australian Registered Training Organisation, RTO 91219. This course is a nationally recognised AQF Level 4 qualification delivered 100% online across Australia, with trainer support and practical marketing-based assessment.
From marketing assistant to marketing and communications coordinator
Every organisation needs people who can attract customers, communicate effectively and support business growth. The problem is that marketing is not one skill. It is understanding customers, identifying opportunities, creating campaigns, developing content, building relationships, and knowing how all of these activities work together to achieve business objectives.
That is exactly what you will learn in this qualification. As you progress through the course, you will develop the practical skills used by marketing professionals every day while building a portfolio of marketing assets that demonstrate your capability across communication, campaign planning, customer insight and digital marketing.
By the time you graduate, you will have the confidence to contribute to marketing and communication activities across a wide range of industries and organisations.
Learn marketing by building real campaigns
This qualification follows the same journey many marketing professionals experience in the workplace. Each stage builds on the previous one, helping you develop practical capability while understanding how successful marketing activities are planned, delivered and evaluated.
Rather than studying disconnected topics, you will progressively build the skills required to support and coordinate real marketing activities.
Nationally recognised qualification
The Certificate IV in Marketing and Communication (BSB40820) is a nationally recognised AQF Level 4 qualification.
Issued by Vanguard Business Education (RTO 91219), this qualification develops practical skills in marketing, communication, customer insight, campaign planning, digital marketing and social media strategy.
Upon successful completion, you will receive a nationally recognised qualification recognised throughout Australia.
Your marketing and communications journey
This qualification follows a marketing campaign from communication foundations through to digital delivery. Each stage builds on the previous one, helping you develop practical capability while understanding how successful marketing activities are planned, delivered and evaluated.
Marketing communication foundations
Develop the skills to present ideas, write professional documents and communicate confidently with clients, stakeholders and team members. Outcome: confident Marketing Assistant.
Customer insight and market understanding
Learn how consumer behaviour influences buying decisions, how industries operate and how to identify the factors that drive customer engagement. Outcome: Customer Insight Specialist.
Marketing opportunity and campaign planning
Identify marketing opportunities, evaluate campaign ideas and coordinate activities that support business growth. Outcome: Campaign Coordinator.
Digital marketing, promotion and social media
Promote products and services, create digital content, develop social media strategies and support integrated marketing campaigns. Outcome: Digital Marketing Coordinator.
Course fee and payment options
Course fee: $1,970 AUD
The fee includes full online course access, all learning resources, trainer guidance, SmartCoach™ support and structured assessment support. No hidden fees.
Payment options: Pay upfront or choose an approved payment plan to spread the cost.
Enrol anytime and study at your own pace, with up to 12 months to complete.
Enrol NowQualification structure: units of competency
You complete 12 units of competency delivered through four integrated learning clusters that follow a marketing campaign lifecycle. Select a cluster to view its units and the assets you will build.
Graduate with a practical marketing portfolio
Throughout the qualification you will progressively build a portfolio of marketing work that demonstrates your practical capability across marketing and communication functions.
Your portfolio may include:
- ✓ Customer personas
- ✓ Market research reports
- ✓ Campaign plans
- ✓ Stakeholder engagement plans
- ✓ Social media strategies
- ✓ Content calendars
- ✓ Digital marketing assets
- ✓ Campaign performance reports
- ✓ Marketing presentations
- ✓ Business growth plans
Rather than simply learning marketing concepts, you will graduate with practical examples of the work you have completed throughout the qualification.
Get Course GuideWho is this qualification for?
Aspiring marketing professionals
Build the practical skills needed to start a career in marketing and communications.
Marketing assistants
Develop the confidence and capability to take on greater responsibility within marketing teams.
Small business owners
Learn how to better understand customers, promote products and support business growth.
Career changers
Develop practical marketing and communication skills that can be applied across a wide range of industries.
Career opportunities
This qualification may support progression into roles such as the following. Career outcomes vary depending on previous experience, industry and employer requirements.
Marketing Assistant
Support marketing teams with campaign coordination, content and administration.
Marketing Coordinator
Coordinate marketing activities, campaigns and stakeholder communication.
Digital Marketing Coordinator
Deliver digital campaigns, content and social media activity.
Communications Coordinator
Support internal and external communication activities across an organisation.
Social Media Coordinator
Plan, schedule and manage social media content and engagement.
Market Research Assistant
Support customer insight, market research and reporting activities.
Why study with Vanguard Business Education?
Nationally recognised qualification
AQF Level 4 Certificate issued by Vanguard Business Education (RTO 91219).
100% online and self-paced
Study when and where it suits you, with up to 12 months to complete.
Qualified trainer support
Receive guidance and feedback from experienced trainers.
SmartCoach™ AI learning assistance
Access support whenever you need it.
Practical campaign-based learning
Build a practical marketing portfolio as you study.
Established since 2006
Supporting Australians to build confidence, capability and career opportunities.
Student support every step of the way
Studying online does not mean studying alone. Throughout your qualification you will have access to trainer support, assessment guidance and SmartCoach™ AI learning assistance designed to help you stay on track and keep progressing.
Whether you need clarification on an assessment, guidance on a marketing activity or help understanding a concept, support is available when you need it.
What our students say
I am really impressed with the detail and practical knowledge provided in your course materials, and your feedback was insightful in helping me improve gaps in my understanding of the real context of a business plan.
Saurabh, Vanguard Business Education student
I asked SmartCoach about a couple of tasks that did not include templates and was given the templates and instructions on how to complete them.
Lisa, Vanguard Business Education student
Frequently asked questions
Ready to build your marketing career?
Learn marketing by building real campaigns. Develop practical skills, create a professional marketing portfolio and gain a nationally recognised qualification that can help you take the next step in your career.
Delivered 100% online with SmartCoach™ support and qualified trainers. No prior marketing experience required. Enrol anytime and study at your own pace.